Doing survey incentives legally

The Feature article in the Spring edition of Tribal Voice (our enewsletter) is the facts on surveys with legal incentives…

Are you struggling to get your clients to provide you with feedback? Get the facts on incentives

Offering survey incentives, such as the opportunity to win a prize, is often a successful way of increasing survey participation rates and minimising ‘drop-outs’.

There are a number of options for providing survey incentives, and some are easier and more affordable than others. The best option for you will depend on your survey and your budget, so here are a few tips to help you reduce the paperwork and cost involved in providing an incentive and ensure you know where to go if you do decide to offer a grand competition.

Chance

Survey incentives that involve an element of chance are governed by the rules of trade promotion lotteries. As a result, they may invoke legal requirements such as permits and permissions, that can make something simple quite extensive and time-consuming.

Avoiding the legal requirements

If you do not wish to obtain a permit consider eliminating any element of chance from winning your survey incentives. This can be carried out in a lawful manner and can make survey incentives much more worthwhile by increasing participation and minimising drop-out rates.
Read full feature article…