Six step website word check

Have you recently checked your website has the message you want?

It can be the first place prospects see you, so you want make sure it’s sending the right message.

Just reading your website is a good way to start. Check consistency of phrasing between the website and what you say when you talk about your business, as it might’ve changed since you wrote the website copy.

Most people scan a website, jumping across words, so a great way to check the message of your website is to have a list of the words, ordered by frequency. Are the most common words the ones you want people to remember? Are there any typos in the list?

Here is a simple way to check the words on a website page using CloudMaker in Tribal Tool-Kit:

1. Login to Tribal Tool-Kit. You can easily create an account if you don’t have one. You get 3 credits for CloudMaker and this only uses 1, so the check is free.
2. Click on in the red banner along the top.
3. Click on in the gray menu on the left.
4. Fill in the form with:
   • The name of your business
   • Your website address
   • Change the 4 next to “Minimum word length” to 1 (then all words are loaded into Tribal Tool-Kit and you can see if you have too many small joining words making your website difficult to read).
   • Click “Get Page Words”
5. You are told whether the page loaded successfully or not. The first line will tell you how many words have been retrieved from your website. Click “Accept Dataset”.
6. You will see a table with the words and their frequency. The most frequent at the top.

Readers of your site will leave remembering prominent words. Make sure they are the ones you want them to have.