Kate Tribe

Our Change Driver, founded Tribe Research in 1997 and is the CEO.

Change drivers are agents of change. They are people who act as a catalyst for positive social, cultural or behavioural change. They are constantly adapting to new practices and are motivated to find better ways to do things.

Kate Tribe is a quantitative market and social researcher. She founded Tribe Research in 1997 and is the CEO. She conceptualised Tribal Tool-Kit – a way to easily and visually get to know your tribe.

Kate has developed Tribe Research into an innovative and creative company focusing on accessible ways for business, non-profit and government sectors to grow from a better understanding of their tribe. Kate understands that as leaders of an organisation you need to be clear-headed about your marketing and business planning priorities and has made this a primary focus of Tribe Research’s solution.

Kate’s expertise as a market researcher is on display at Flying Solo, an online resource for small business advice. She also writes as a market research expert for Kochie’s Business Builders.

Kate is a member of:

• ESOMAR (the world organisation for enabling better research into markets, consumers and societies)
• Australian Market and Social Research Society and the Chair of the Independent Researchers Group NSW Committee
• Australian Institute of Company Directors
• Australian Businesswomen’s Network
• Haymarket Chamber of Commerce

Kate has a bachelor of Science in Applied Economic Geography with honours and a Masters of Health Administration by research.

Connect with Kate on Twitter, LinkedIn, Ecademy, Sydney Networkers, Entrepreneur Connect, FriendFeed, MySpace, SocialMedian, Spoke, and tribe.