Launching CloudMaker: the 1st Tribal Tool-Kit tool

After years of development we’re very excited about sharing our software with you.

Tribal Tool-Kit is being filled with tools to help you get to know your tribe. The first tool is CloudMaker.

Visualise the language your tribe uses. Easily.

Uncover language for your marketing and develop business planning priorities.

Idea 1: Words your tribe uses to describe you.

Send an email, or ask in a survey, When you think of us, what are the first 3 words that come to mind?

Tribe Research did this recently. We put the words together and imported them into CloudMaker and developed our cloud.

Idea 2: Words your tribe uses to describe an aspect to your business.

Recently we asked on various social media: When you think of the skills needed in business, what first 3 words come to mind?

We put the words together and imported them into CloudMaker and developed our cloud.

Idea 3: Use existing data about your tribe.

Understand the spatial distribution of your tribe by exporting your contacts and importing into CloudMaker. You might have a hidden group that could use your services that CloudMaker would highlight for you.

CloudMaker allows you to edit your data once you have imported it, allowing you to easily: merge, delete, and edit words. You can export your revised dataset. Your cloud can be saved as an image to be placed in your documents, or HTML code so you can put the cloud on your website. The website option allows you to link the words to relevant pages on your website.

Now you can do the same. Tribal Tool-Kit is at: https://www.tribaltoolkit.com/

To have an account of your own, complete our enquiry form and we will set one up for you. The first 50 accounts we set up will be given 25 CloudMaker credits, valued at almost $100.

Happy exploring!

The power of statistics in your PR

Last week I went to one of my favourite networking events, Last Thursday Club, and heard Valerie Khoo talk about getting a journalist’s attention in your media release. Valerie reinforced the value of doing your own research well. Here are three key quotes from the night:

“Statistics are your friend”

“Use quotes from your customers”

“Use your own database”

She provided an example for getting the press’ attention, where an accounting firm calculated the proportion of their clients that needed adjustments to their tax return – adjustments that the firm were able to make to maximise their client’s return. Because the media release included a statistic, the media were drawn to the release and able to create a news story from it. Even though the firm didn’t mention how many people they included in their research and didn’t hide that it was their database that they were reporting on.

Conducting a well designed survey on your own database can give you powerful statistics that you can then use in your own media release to gain exposure for your business.

Why not start now?!