How was the weekend? – Winter 2010

Towards the end of last year, via our ActionMap tool, we asked ‘how was your weekend?’ and then posted the results. We wondered last time around what the ActionMap would look like in six months. So we asked again, at the beginning of last week, to see if things had changed.

This Tribal Tool-Kit ActionMap survey “How was the weekend?” asked:

1.    On Friday, we look towards the next two days with certain expectations. How important were these aspects for you on Friday?
2.    Now the weekend is over, how satisfied are you with the level of achievement with these aspects?

Below are the aspects and the numbers for the ActionMap key:

1.    Socialising
2.    Exercise
3.    Catch up on home to-do list
4.    EOFY (End of Financial Year) preparation (Dec 2009 – Christmas preparations)
5.    Catch up on work to-do list
6.    Relaxing

Here is what our ActionMap was able to deduce:

This shows us that both ’socialising’ and ‘relaxing’ were pretty important for most people and that most people were pretty satisfied with each of them by the end of the weekend.

It also shows us that anything to do with work and the end of the financial year weren’t really given too much importance for the weekend and delivered very little satisfaction.

When it comes to ‘exercise’, it seems that this was of moderate importance yet delivered  low on satisfaction. Given that it was perceived as being important though, it could do with some attention (for those who participated in the survey at least). Catching up on work at home was also considered of moderate to high importance but also delivered little in terms of satisfaction. Again, it seems that those who completed the survey might want to give a little more focus to this aspect of their weekend.

So how does this compare to our December ActionMap?

What we did in December was almost identical except, where we asked this year about the End of Financial Year preparations, we asked about Christmas preparations.  Below are the results from December 2010:

The first thing of note is that the ’spectrum’ of importance this time around is greater than last time. In summer, it seemed that everything had a reasonable to high level of importance (ranging from a mean score of 3.3 to 5). This time around importance scores range from 1.6 through to 6.0. Satisfaction scores are almost identical to December 2009, ranging from both 3.4 and 3.5 to 5.6.

It seems that ‘work’ and ‘obligatory’ activities (such as preparing for the end of financial year or Christmas) continue to be low priorities. This time around, exercise has become more important but maintains a similar level of satisfaction.  This may suggest that most (if not all respondents) came from somewhere in wintery Australia and are less active as a result of the weather – but wish they weren’t.

Work around the house is slightly less important but still derives the same amount of satisfaction as December 2009.

Again ‘relaxing’ and ’socialising’ derive the most satisfaction for our participants. However, it seems that our current respondents were somehow privy to the December results.  Improvements have been made to the level of satisfaction gained from ‘relaxation’ and the benefits of ’socialising’ appear to have been imparted – bravo new participants!

Though this ActionMap is just a bit of fun, it does demonstrate how a short, simple survey administered amongst your tribe can help you get some answers about your brand’s successes. A short, smart survey can also give you some indications as to where you should focus your attention to help bring your brand into line with where you would like it to be.  If you would like to know more about how the ActionMap or any other part of Tribal Tool-Kit can help you and/or your business, please feel free to contact Tribe Research via email (ask@triberesearch.com.au) or by phone (+61 2 8096 2546).

…And with a new week freshly upon us and another weekend fast approaching, perhaps insights we have gained here will help to guide you towards a weekend where you get as much satisfaction as you can from doing all the important stuff (i.e. socialising and relaxing!)

Until next time…

Happy Exploring!

Federal Election Priorities ActionMap

One of the things I like about priority lists – they fit wonderfully into an ActionMap survey.

A few weeks ago a list of 10 things the next Federal Election should be about and will be about was posted by Glebe2037. We’re not saying we agree or disagree with his list, but thought that a selection of the points would be interesting in an ActionMap.

An ActionMap survey asks participants to rate a list of items, on a scale of 1 (low) to 7 (high) in terms of importance and satisfaction. It then maps the actions when the survey is closed.

Importance question: Glebe2037 posted a list of things the next Australian Federal Election should be about & what it will be about. I thought it would be interesting to see how important you feel these things are:

Satisfaction question: How satisfied are you with the performance of the Australian Government in their current term? After you finish the survey you will be redirected to Glebe2037’s post. We’ll blog the results soon.

The aspects

1. Environment & Sustainable Development
2. Paid Parental Leave
3. Cost of Living & Interest Rates
4. Taxation & Budget Deficits/Surpluses
5. Mental Illness & Homelessness
6. Agricultural Practices & Land Management
7. Protecting Our Borders
8. Change at a pace that will not scare people
9. Public Funding of Medical & Scientific Research

The ActionMap: Use the list above for the description of the numbers in the ActionMap below.

There were 41 people who completed the survey. It was completely anonymous and promoted through social media and forums interested in the topic. So, we’re not saying that it’s a representative sample.

According to the participants, the Federal Government needs to improve: Environment & Sustainable Development, Mental Illness & Homelessness, and Agricultural Practices & Land Management.

Taxation & Budget Deficits/Surpluses is an area they’re performing best and it’s of high importance, which is why it’s on the edge of ‘Send to Marketing’. Similarly Cost of Living & Interest Rates is also on the edge of ‘Send to Marketing’ as it had higher importance than Taxation & Budget Deficits/Surpluses but they weren’t as satisfied.

The other consideration in interpreting an ActionMap is the scale. These are the numbers in the corners of the ActionMap. While the importance stretches almost all the scale, the satisfaction ratings were all below the mid-point of a 1-7 scale, 4.

The ActionMap is one of the tools in Tribal Tool-Kit.

We’d love to hear your thoughts.

How was the weekend?

Engagement can be simple and fun. Sometimes we make it too complicated.

This Tribal Tool-Kit ActionMap survey “How was the weekend?” asked:

1. On Friday, we look towards the next two days with certain expectations. How important were these aspects for you on Friday?
2. Now the weekend is over, how satisfied are you with the level of achievement with these aspects?

Below are the aspects and the numbers form the ActionMap key:

1. Socialising
2. Exercise
3. Catch up on home to-do list
4. Christmas preparation
5. Catch up on work to-do list
6. Relaxing

How was your weekend ActionMap

Interpreting the ActionMap

Who would have guessed that relaxing (6) would be the most important with the second highest level of satisfaction! It was just out-done by socialising (1), which wasn’t as important. Not a hugely healthy bunch of participants with exercising (2) having both low importance and satisfaction.  While both Christmas preparation (4) and Catch up on work to-do list (5) were not very important, participants were reasonably satisfied with their progress. There needs to be some improvement on catching up on the home to-do list (3)!

I wonder how it will look in six months time?

The ActionMap shows relative rating of importance and satisfaction. To translate this, the scale is stretched so that the minimum and maximum averages (+/-0.02) are the end points of the scale, not 1 and 7.

Now for the important information

The survey was open for less than 24 hours and had 36 participants who were invited through Twitter, Facebook and LinkedIn. The participants rated the statements on a 7 point scale (see below). No other information was collected. We don’t know who completed the survey and hadn’t invited only a targeted audience. Therefore, the survey results could be greatly biased, but we don’t know in which way (except we know they use online networking / social media as that was the only form of invitation).

For a business it would be better to invite people to participate through email so you know who the potential participants are, but can still guarantee their anonymity as the ActionMap survey doesn’t collect personal or provide you with raw data.

How the survey appears

You can do your own ActionMap, just head over to Tribal Tool-Kit.