#013 – 2009 Special Edition
Welcome to a Special 2009 Edition of Tribal Voice
After years of development we’re very excited about sharing our software with you.
Tribal Tool-Kit started as a survey application, and will be re-launching soon. The unique aspect of Tribal Tool-Kit is additional tools helping you get to know your tribe more simply than survey software alone. The first tool is CloudMaker.
CloudMaker produces colourful, editable, easy to understand clouds to help you understand what your tribe (customers, clients, members, contacts, staff, suppliers) really think.
It allows you to visualise the language your tribe uses. Uncover language for your marketing and develop business planning priorities.
View our introductory video below, to explore Tribal Tool-Kit’s CloudMaker
Tribal Tool-Kit: CloudMaker introduction from Tribe Research on Vimeo.
There are several ways that you can use CloudMaker to help your marketing and business planning priorities.
Idea 1: Words your tribe uses to describe you.
Send an email, or ask in a survey, When you think of us, what are the first 3 words that come to mind?
Tribe Research did this, put the words together and imported them into CloudMaker and developed our cloud which you can see below.
This simple activity that takes almost no time, allows you to find out the language they use when they talk about your organisation. If your marketing uses different words to what you are using, there is a disconnect and people are getting mixed messages.
Idea 2: Words your tribe uses to describe an aspect to your business.
Recently we asked on various social media: When you think of the skills needed in business, what first 3 words come to mind?
We put the words together and imported them into CloudMaker and developed our cloud.
Idea 3: Use existing data about your tribe.
Understand the spatial distribution of your tribe by exporting your contacts and importing into CloudMaker. You might have a hidden group that could use your services that CloudMaker would highlight for you.
CloudMaker allows you to edit your data once you have imported it, allowing you to easily: merge, delete, and edit words. You can export your revised dataset. Your cloud can be saved as an image to be placed in your documents, or HTML code so you can put the cloud on your website. The website option allows you to link the words to relevant pages on your website.
Now you can do the same. Tribal Tool-Kit is at: https://www.tribaltoolkit.com/
To have an account of your own, complete our enquiry form and we will set one up for you. The first 50 accounts we set up will be given 25 CloudMaker credits, valued at almost $100. Remember to put “Tribal Voice offer” in the message to receive your additional credits.
Happy reading!
Kate Tribe
ask@triberesearch.com.au
T | +61 2 9264 4432
PS: Don’t forget about our Workshops. The early bird rate for our next Customer Feedback for Small Business workshop ends TOMORROW! You can easily register online.
