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Workshops

We offer two great workshops explaining how to design a survey. They are realistic, practical seminars and design sessions you can implement the very next day. Know your tribe.

  • Customer Feedback: for small business
  • Understanding Members: for member organisations

We offer realistic, practical seminars and design sessions you can implement the very next day. Workshop designed for a maximum of 10 people in the afternoon (more people can attend the morning), so attendees benefit from an informal tutorial atmosphere.

Workshops are hosted by affiliate organisations. Contact us to arrange for Kate to present the workshop for your tribe of clients or members.

Your customers or members have the best insight of your business or organisation. When did you last explore their views?

Feedback could be the key to your small business’ success – but you won’t know their views if you don’t ask them with a well designed survey, record the information and have a good look at it.

Join Kate Tribe, expert in market research for small business and member organisations, to gain her insights.

Feedback isn’t just about what your customers or members like or don’t like, it can also be about answering your business questions, providing tools for your sales and marketing, driving business development and planning for the future.

Learn cost-effective and time-efficient ways to get to know your customers or members (an integral part of your tribe) during the seminar and stay for the design session to finish the workshop with your own personalised customer feedback survey that you can implement immediately.

The Customer Feedback seminar session provides you with knowledge in:

  • defining research aims based on your business goals
  • using the data you already have within your business
  • the pros and cons of various customer feedback methods available to you
  • developing effective surveys to capture customer information
  • interpreting your customer’s feedback
  • integrating your customer’s feedback into your marketing
  • using customer feedback to grow your business

The Design session

The design session is an opportunity to apply the knowledge gained in the morning’s seminar to your business. Kate will work with you individually to assist the development of an effective customer feedback survey for your business.

Case Study: LaRoo, the owners of Mocks mobile phone socks

Launching in 2004 with 12 designs, LaRoo needed market research to identify designs to produce.

When LaRoo CEO, Lara, attended our Customer Feedback: for small business workshop in 2006, LaRoo was a micro business with a team of three. Lara had little practical experience in market research.

Whilst Lara had a background in marketing and a general idea of creating questionnaires she was lacking practice and considered the registration fee to be a big investment.

The challenges for LaRoo were:

  • to increase understanding of survey design; types of questions and how to ask them
  • to create a survey to see if LaRoo’s monthly store newsletters (mailed at a cost of $150 plus time each month) were really valued and used by the retailer recipients
  • to develop an alternative to face-to-face research on the popularity of potential Mock designs, as these could only be collected in Sydney hindering nationwide predictions

Lara came away from the day with the tools for several new initiatives she has since implemented in her business, including:

  • A survey for retailer customers, to explore their thoughts on service, the newsletter and promotional items. It has become an annual barometer of business performance and confirmed their newsletter was valued and service levels to retailers were about 90%. Since the workshop the survey has been instrumental in deciding on point of sale materials for stores.
  • Redevelopment of an existing Mock design range survey, with improved questions and an online survey tool. The new survey had increased survey participants from about 100 to 300, broadening the range of participants and making it easier, cheaper and quicker for LaRoo to collect and analyse their research.

Overall, Lara’s attendance at our workshop increased LaRoo’s productivity, reduced their risks and enhanced their sales.

Lara has since sent other LaRoo team members to the workshop, to ensure that as Lara moves into other areas of the business, she maintains consistency when conducting research and their surveys are still designed to produce optimum results.

Lara was the 2008 NSW Telstra Micro Business Award winner and has published the book, Brand New Day.

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  • What People Say

    Customer Feedback
    Great event, and very useful to have Kate’s expertise and experience available to us first hand. Suitable for any type of business, large or small.

    Starting Your Tribe
    I really enjoyed acknowledging & thinking about the way the personal affects the setting up & running of a small business.
    The exercises were short & easy to understand. They evoked results that were insightful & kept my attention going throughout the entire workshop. I enjoyed the elevator speech exercise and SWOTS. Most importantly it was fun, interesting and in no way dry.

    Customer Feedback
    Interactive, fun, enjoyable - a great learning experience. Kate is incredibly knowledgeable and practical. Excellent value and useful for any SME who wants to better understand and interact with their target audiences.

    Customer Feedback
    Kate Tribe knows her work. Her level of experience in market research and surveys was clearly evident and she shared some great insights with us over the day. The workshop was enjoyable and the tone was relaxing. I left with some great pearls to work with.