Federal Election Priorities ActionMap
April 28, 2010 · → 1 Comment
One of the things I like about priority lists – they fit wonderfully into an ActionMap survey.
A few weeks ago a list of 10 things the next Federal Election should be about and will be about was posted by Glebe2037. We’re not saying we agree or disagree with his list, but thought that a selection of the points would be interesting in an ActionMap.
An ActionMap survey asks participants to rate a list of items, on a scale of 1 (low) to 7 (high) in terms of importance and satisfaction. It then maps the actions when the survey is closed.
Importance question: Glebe2037 posted a list of things the next Australian Federal Election should be about & what it will be about. I thought it would be interesting to see how important you feel these things are:
Satisfaction question: How satisfied are you with the performance of the Australian Government in their current term? After you finish the survey you will be redirected to Glebe2037’s post. We’ll blog the results soon.
The aspects
- Environment & Sustainable Development
- Paid Parental Leave
- Cost of Living & Interest Rates
- Taxation & Budget Deficits/Surpluses
- Mental Illness & Homelessness
- Agricultural Practices & Land Management
- Protecting Our Borders
- Change at a pace that will not scare people
- Public Funding of Medical & Scientific Research
The ActionMap: Use the list above for the description of the numbers in the ActionMap below.
There were 41 people who completed the survey. It was completely anonymous and promoted through social media and forums interested in the topic. So, we’re not saying that it’s a representative sample.
According to the participants, the Federal Government needs to improve: Environment & Sustainable Development, Mental Illness & Homelessness, and Agricultural Practices & Land Management.
Taxation & Budget Deficits/Surpluses is an area they’re performing best and it’s of high importance, which is why it’s on the edge of ‘Send to Marketing’. Similarly Cost of Living & Interest Rates is also on the edge of ‘Send to Marketing’ as it had higher importance than Taxation & Budget Deficits/Surpluses but they weren’t as satisfied.
The other consideration in interpreting an ActionMap is the scale. These are the numbers in the corners of the ActionMap. While the importance stretches almost all the scale, the satisfaction ratings were all below the mid-point of a 1-7 scale, 4.

The ActionMap is one of the tools in Tribal Tool-Kit.
We’d love to hear your thoughts.
Comments
One Response to “Federal Election Priorities ActionMap”
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Interesting to see the negative correlation between satisfaction and importance (well…sortof. Got to remember the axis scaling). I know correlation != causation, but it makes me wonder about the role of cognitive dissonance in increasing ratings of importance. At least in politics, anyway!
I’d agree with the placement of #9, but then, I contributed to the data!