Simple marketing working
November 14, 2007
We had a stand at the Australian Businesswomen’s Network Expo last weekend.
In the planning for it we talked about ways we could simply communicate with everyone there. We already had bright red bags with our logo on it (you can see them out and about at: http://www.flickr.com/photos/triberesearch/ ) and I remembered that at previous ABN Expos a bag wasn’t handed out until the end. So people walk around uncomfortably carrying lots of brochures, notebooks and samples.
We made a book filled with articles we have written and put it with other information into 100 bags. People were coming to our stand and asking for a bag so they could free up their arms and it gave us an opportunity to talk about what we do.
There were about 230 people at the Expo, so by the end of the day almost every second person was walking around with our bags. You can see the impact in our photos, a link is on our home page [click above]
