B2C Research

Reading Systems

Explore | Business gaps that mean a reduced contact to conversion ratio.

Uncover | Where contacts were in the buying cycle.

Drive change | By creating a market segmentation model to illustrate where contacts were at in the buying cycle and “already Reading Systems has put this model into practice with excellent results” says Dr Norman Swan, Reading Systems.

Services performed | Project design and management, design of a customer opinion telephone survey, in-house telephone interviews with 150 contacts, data analysis and reporting with detailed recommendations for business changes.

LaRoo

LaRoo Case Study from our Customer Feedback for small business workshop.