Small & Medium Businesses

Flying Solo

‘Kate and the team at Tribe Research helped us with our Understanding Micro Business Survey earlier this year. We were mightily impressed with the service and look forward to working together again in the future.’
Robert Gerrish, Founder & Director, Flying Solo

Explore | The views of Micro Business owners in Australia.

Uncover | Who they are and how they work.

Drive Change | The results were used to increase the profile of Soloists and services provided by Flying Solo.

A special community edition of the results is available at Flying Solo.

Last Thursday Club Members survey

‘I’m happy to beat the drum for Tribe Research. Kate’s personal service, skilled and insightful analysis, and easy-to-read (and absorb) report layout were excellent. She really added huge value to my business, and to our future project.’
Paul Jones, Founder, The Last Thursday Club

Explore | Analyse member satisfaction survey.

Uncover | Mine client’s own survey results for insight and key themes.

Drive change | Prospective speakers are sent a copy of the survey factsheet highlighting insights into the Last Thursday Club audience. This ensures their presentations are as relevant as possible.

Services performed | Paul Jones created his own member satisfaction survey. Tribe Research analysed the data, created a clear and concise report and explained the results, drawing out the key themes from the research. The results were also presented at the Last Thursday Club to members at the monthly networking event in October 2004.

Reading Systems

Explore | Business gaps that mean a reduced contact to conversion ratio.

Uncover | where contacts were in the buying cycle.

Drive change | By creating a market segmentation model to illustrate where contacts were at in the buying cycle and “already Reading Systems has put this model into practice with excellent results” says Dr Norman Swan, Reading Systems.

Services performed | Project design and management, design of a customer opinion telephone survey, in-house telephone interviews with 150 contacts, data analysis and reporting with detailed recommendations for business changes.